Lori Senecal is the Global CEO at Crispin Porter & Bogusky with a great career success that she attributes to her early life with her elder siblings motivating her to achieve her goals and career in life. She joined employment soon after graduating from the university with a degree in sales and marketing. Her remarkable talent has led her to leave companies better than she found them. Her life is nothing but success.

In 2003, her innovation skills led her to conceive and launch TAG Ideation, a young–adult marketing unit, which led to her incorporation at McCann Erickson Worldwide to serve in the capacity of Co-Managing Director at TAG-New York. Over the years, Lori has served in various popular worldwide brands such as Nestle, Weight Watchers, Applebee’s, Molson, Staples, Xbox, and InBev and in Coca-Cola as a global accountant director.

Between October 2005 to 2008 Lori was the Chief Marketing Officer at the DDB Communications Group INC and later promoted to head the whole sales and marketing department. She has since served in many more other positions in notable institutions. Her achievements made her a member of Ad Council Board and in 2013; she won a Quantum Leap Award for her leadership and innovative skills. Lori was named the woman to watch in 2014 in the world of advertising and industry.

Lori Senecal

Lori is the global CEO of Crispin Porter & Bogusky in charge of global growth and expansion, managing the coordination of the organization’s 10 international offices with a focus on the continuous global development. She has turned the company to be an agile, inventive, collaborative and consistent with an able local market. She has contributed to the recognition of Crispin Porter & Bogusky by the Age Advertising among the Creativity Innovators of the Year for 2017 and her named among the only four Agency Executives to Watch in 2016.

Lori Senecal on Advertising trends

According to Campaignlive, Lori Senecal has focused on digital marketing and gives tips on how to market effectively on social media especially Facebook. Her advice on how to generate captivating content: creating an experience, use of vivid colors and matching the brands with the real people to achieve the marketing success. You can visit her Twitter

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