Making it in the business world is all about establishing a competitive advantage over the other players. One of the surest ways to do so is to be the first to market with the product. This is a concept Roberto Santiago understood quite well when he decided to open up the Manaira shopping mall in 1989. The fact that it was the first shopping complex of its type in Joao Pessoa, Brazil gave it an advantage that has yet to be surpassed till this day. In fact, nearly three decades after being opened, the mall is today considered the heart and soul of the small city.
The one thing you immediately notice while looking at the Manaira shopping mall is its majestic size. The mall has a leasable floor area of close to 100,000 square meters and is thus able to fit dozens of stores. The mall’s parking area is also quite huge as it can fit well over 3000 cars. A testament to its huge size, an estimated 1.6 million people walk through its doors every year.
To complement these shopping stores, the Manaira shopping mall also has numerous entertainment option. It features a bowling alley that is quite popular with adults and a gaming area reserved for children. It also has a number of cinema halls, some of which offer 3-D viewing.
Roberto Santiago has an undeniable love for his home city of Joao Pessoa. In addition to the Manaira shopping mall, he in 2013 opened up another mall in the city, the Mangaberia shopping mall. These two malls not only do the city a great service by bringing people together but they also significantly support the local economy. Some investors have seen Santiago’s success and have decided to rush to the city, and real estate prices are already going up in the areas adjacent to the two malls.
Away from his entrepreneurial exploits, Roberto Santiago likes to relax by engaging in sporting activities. He is particularly a big fan of motorsport and has tried his hand at rally driving and karting on a number of occasions.