Doe Deere Article #2

Are you interested in the cosmetics industry? Have you ever heard of Lime Crime? Lime Crime is one of the hottest cosmetic lines of the 21st century. These cosmetics are animal cruelty-free as well as vegan. One of its most popular products is the Velvetine lipstick, and its first big product was the Blue Unicorn lipstick. The thing about Lime Crime is that it uses some of the most dazzling array of colors. It would be very hard trying to find another brand that can match this broad and colorful spectrum. Lime Crime’s colors represent every color of the rainbow, which includes:


  • Wicked (blood red)


  • Unicorn (neon green)


  • Utopia (neon purple)


  • Black Velvet


  • Red Velvet


  • Scandal (deep plum)


  • Pink Velvet


  • Riot (dull pink)


  • Rave (electric pink)


  • Shroom


  • And many more



Founder and CEO Doe Deere has turned her dream into a reality. This woman has revolutionized the game in more ways than one. The Russian-born beauty has implemented her very own style into the products. After relocating to the United States, Deere had her sights on being a musician. Fortunately, she got a chance to play in a band while residing in The Big Apple. Deere learned a lot about the business, especially the marketing aspect. This knowledge would eventually come in handy years later. After her rather short stint in the band, she went on to further her education in fashion by attending New York’s Fashion Institute of Technology.


On the other hand, Deere has always had an entrepreneurial spirit to some degree. At the age of 13, she would sell temporary tattoos to her childhood friends in Russia. She has always been a popular type of person and this entrepreneurial spirit only added to her mystique. Lime Crime officially launched in 2008, but the company didn’t started making large amounts of revenue until 2009. Most of the products were under $20 and the public began to buy them at an astounding rate. As of today, Lime Crime has a huge cult-following as it appeals to both females and males. Being unapologetically expressive was one of its mottos, and it has lived up to this motto ever since its inception. Doe Deere has certainly made her mark on the game and the future is looking mighty bright for this gifted young woman. Learn more: