LORI SENECAL CAREER JOURNEY

Lori Senecal is the Global CEO at Crispin Porter & Bogusky with a great career success that she attributes to her early life with her elder siblings motivating her to achieve her goals and career in life. She joined employment soon after graduating from the university with a degree in sales and marketing. Her remarkable talent has led her to leave companies better than she found them. Her life is nothing but success.

In 2003, her innovation skills led her to conceive and launch TAG Ideation, a young–adult marketing unit, which led to her incorporation at McCann Erickson Worldwide to serve in the capacity of Co-Managing Director at TAG-New York. Over the years, Lori has served in various popular worldwide brands such as Nestle, Weight Watchers, Applebee’s, Molson, Staples, Xbox, and InBev and in Coca-Cola as a global accountant director.

Between October 2005 to 2008 Lori was the Chief Marketing Officer at the DDB Communications Group INC and later promoted to head the whole sales and marketing department. She has since served in many more other positions in notable institutions. Her achievements made her a member of Ad Council Board and in 2013; she won a Quantum Leap Award for her leadership and innovative skills. Lori was named the woman to watch in 2014 in the world of advertising and industry.

Lori Senecal

Lori is the global CEO of Crispin Porter & Bogusky in charge of global growth and expansion, managing the coordination of the organization’s 10 international offices with a focus on the continuous global development. She has turned the company to be an agile, inventive, collaborative and consistent with an able local market. She has contributed to the recognition of Crispin Porter & Bogusky by the Age Advertising among the Creativity Innovators of the Year for 2017 and her named among the only four Agency Executives to Watch in 2016.

Lori Senecal on Advertising trends

According to Campaignlive, Lori Senecal has focused on digital marketing and gives tips on how to market effectively on social media especially Facebook. Her advice on how to generate captivating content: creating an experience, use of vivid colors and matching the brands with the real people to achieve the marketing success. You can visit her Twitter

See more: http://www.adweek.com/tag/Lori-Senecal/

The Different Types Of Media Lori Senecal Uses For Her Success

In order for people to succeed as businessmen and women, it is important for them to gain as much exposure as possible. According to Campaign Live, it does not matter whether one is introverted and extroverted. One has to learn how to reach out and be visible to the public so that she will gain customers. The internet has made it a lot easier and more cost effective for people to be able to market their companies. Among the media that Lori can and does use are social media accounts, blogs, videos, and plenty of other media for marketing. For people to succeed, one has to be on every media so that she will be able reach someone everywhere. Also, it is important to use repeated exposure so that one will trust that the entity is there to stay for a while.

One form of media that Lori uses for exposure are different social media accounts such as About.Me, Facebook and Twitter. One of the reasons that this is so effective is that Lori is able to reach out to people who are in related niches. This helps her gain followers that will keep up with what she is doing. However, the best thing to do is to keep engaged with people.

One of the most important things to do which Lori Senecal has managed is to learn how each social media platform works and the purpose behind each platform. This is very important because each social media platform is vastly different from one another. Therefore, it takes a lot of time in order to get used to each of the platforms. This is important for people to manage that so that they can effectively market themselves in the World Wide Web.

Lori Senecal herself has found her element. While she may not want to be considered as being in her comfort zone, she has found something that suits her well. One thing that she has learned is that discomfort helps her grow as a person and move forward with more goals. She is also able to inspire and encourage others to not feel limited in what they can do.

Ref: http://www.adweek.com/tag/lori-senecal/