Sweetgreen is a chain of restaurants backed by investors; Steve Case, Daniel Boulud, and Danny Meyer. Sweetgreen prepares all types of meals. The delicious meals have attracted a lot of people in the various Sweetgreen’s 40 locations.
Nathaniel Ru is a co-CEO for Sweetgreens and claims that Sweetgreens is determined to cook better for more people. Technology is vastly applied in Sweetgreens, something that has made the restaurant remain relevant to the market. As Nathaniel Ru claims, 30% of Sweetgreen transactions operate through their mobile app and website. The owners of Sweetgreen are still strategizing on better management skills.
Sweetgreen shuts down the corporate offices, and the staff in the offices goes to work in the restaurants. This action makes the workers stay close to their clients. Sweetgreens offices are in Los Angeles.
Sweetgreen restaurants have very strategic locations. The management uses demographic analysis and timing of store openings to spot the sites. Sweetgreen has always located away from other diners. Sweetgreen is like an apple store, with smiling faces that gives a sense of relief to people who like visiting the restaurant.
Ru calls the design of Sweetgreen has a service design. Service design means that the serene atmosphere, excellent customer service, technology and design itself is what attracts the customers. When one walks into the restaurant, the first thing one sees is the kitchen. The cleanliness and cooking ingredients on display to the customers build confidence in the customers since they are always sure of fresh food.
The ordering of food takes a maximum of three minutes. For accuracy in what one wants to order, a team member walks you through the ingredients. Once you done with the one goes to a designated pick up area. Sweetgreen gets its food from the farmers in the areas they open their stores. Sweetgreen takes what farmers are growing which cuts down on food waste.
Nathaniel has fellow co-CEOs Nicolas Jammet and Jonathan Neman. The three first met in an entrepreneurship class at Georgetown University. Ru and his fellow co-CEOs are all first-generation immigrants, and most exciting of all is that their parents started their businesses.
The three co-CEOs saw an opportunity of starting a restaurant in Georgetown after they noted that Georgetown lacked healthy eating options. The first restaurant that Nathaniel and his fellows opened was in 2007 after graduating from Georgetown University.
When the students went home on vacation, and the business was still running the trio knew that they would survive in their venture. Ru, advises the young to read books since they add knowledge. Nathaniel and his fellows have also built a team that helps them in management. Ru admires Kevin Plank for his work in Under Armour.
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